So on a desktop, the image is displayed as a short and wide rectangle, whereas on a mobile screen it’s more like a square.Īnd what’s more frustrating is that you can’t upload a cover image for desktop and then for mobile. What makes the Facebook cover photo size guidelines so confusing is that it talks about pixels, whereas actually what it really cares about is the SHAPE of the image. Cover photos that include a logo or text are best uploaded as a PNG file.They load fastest as a sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.They must be at least 400 pixels wide and 150 tall (or they won’t upload at all).Display at 640 pixels wide by 360 pixels tall on smartphones.Display at 820 pixels wide by 312 pixels tall on computers.Know the right Facebook cover photo size Facebook cover photo sizeįacebook stipulates that your cover image should: But in a world where visuals are everything, it pays to get your cover photo sizing right. No sizing problems at all.īut in the screenshot of how it looks on a smartphone, parts of the image has been cropped out. The first example is how it looks on a desktop. To demonstrate how a cover photo can look great on one desktop but lose out on a mobile screen, here’s an example of Adidas Women’s Facebook cover photo. It’ll look weird, and will undo any good your page is trying to achieve. Or, if your image is too large, parts of it will be cropped out. If you don’t adhere to Facebook’s image dimensions and your picture is too small, Facebook will stretch it to fit the space. Your cover photo size is important simply because it’s the first impression most people will be getting of your brand. The guidelines also provides a link to cover photo sizing and dimensions. They don’t exactly say what they’d do, but it’s likely they’d at least take down your Facebook Page. The penalty for violating any of this points? Facebook could “take action”. You cannot encourage people to upload your cover image to their personal timelines.Your cover photo “must not include a verified checkmark, and also must not include third-party products, brands or sponsors”.Cover photos cannot be “deceptive misleading or infringe on anyone’s copyright”.These will keep you on the right side of Facebook’s rules before you even begin so that you don’t run into any problems further down the line.įor example, a few issues Facebook raises are: Read Facebook’s guidelines before you startīefore you even start on your cover photo, familiarize yourself with Facebook’s guidelines. My ultimate guide to Facebook cover photo sizing will show you why size matters, and how to get it right to give your audience the best impression of your brand from the get-go. It could make your cover photo look weird, and turn your audience off for good. Not least because Facebook makes it so easy to get wrong.Īnd getting it wrong could be costly. Getting the sizing right is one of the most important things. It’s your cover photo – sometimes known as your Facebook banner- that will give gives them the first impression of your brand. It needs to be visually engaging to grab people’s attention when they first click on your page. However, just having a Facebook page isn’t enough. It’s no wonder so many businesses are setting up Facebook pages as a primary sales and marketing tactic. It’s estimated that 78% of Americans have discovered retail products using Facebook. 2.23 billion people log in every month to scroll through their feeds, catch up with old friends and check out their favorite brands. Facebook is in the top 3 most visited sites in the world, after YouTube and Google.
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